I believe that the most powerful action we can take is to fully embrace who we are — our real, imperfectly perfect, authentic selves. True liberation begins when we accept, own, and express our authenticity, because this is the gateway to a life of true joy, connection, and impact. When we lean into what is honest and beautiful within us, we ignite a ripple effect that not only transforms our own lives but also empowers those around us to live more vibrantly, compassionately, and purposefully.

For nearly a decade, I’ve been on a mission to help individuals and organizations tap into their limitless potential by guiding them to step into their authentic and compassionate power. As a Certified Lightyear Leadership Coach, I’ve dedicated thousands of hours to coaching, consulting, and facilitating transformational experiences that inspire deep, lasting change. I believe every person has a unique gift to offer the world, and my purpose is to help you find yours and step boldly into it.

With 9 years of experience in marketing, brand development, business strategy, and public relations, I’ve worked with visionary companies like The Walt Disney Company, lululemon, the California Food Expo, and The Big Fresno Fair. My journey in business has been a driving force in shaping my holistic approach to personal and professional growth. I bring both strategy and heart to the table, blending creative vision with practical action to help you unlock your fullest potential.

Since 2019, I’ve been the host of Free To Be with Lucca, a podcast that has reached tens of thousands of listeners across 55+ countries. Through this platform, I share insights and conversations designed to help you discover, accept, and express yourself so you can experience the freedom to be you, wherever you are on your life journey. I’ve led talks for for diverse organizations, schools, and businesses throughout the US, including lululemon, PFLAG National, San Diego County Office of Education, University of California, Merced, Santa Monica High School, Fresno Unified School District, Tampa Pride, and the California Association of Directors of Activities.

A client once said,
"Lucca’s impact is undeniable. His energy lifts those around him, and his ability to celebrate and empower people pushes them to take bold, confident steps toward their dreams. He is a catalyst for transformation."

I grew up in the heart of California, in a small town called Madera, and now reside in Santa Monica, where I find joy in simple moments — whether it’s frolicking through Disneyland, hanging with my best friends and my mom, or flying down the beachside streets on my longboard. These moments of freedom are a reminder that life is meant to be lived fully, freely, and authentically, and I’m here to help you discover what that looks like for you :)